Property-interest detection
Relevant property conversations are identified across social channels, preserving the context of what someone is looking for.
Find the opportunity inside the conversation.

Property interest was already being expressed in social media comments: questions about off-plan developments, apartments and specific locations. The challenge was finding serious enquiries quickly among the noise.
Fursah uses AI to identify relevant comments, rank their buying intent and connect promising enquiries with the agencies and brokers equipped to respond. The workflow opens a new lead-generation channel for UAE developers, real estate agencies and individual agents.
Relevant property conversations are identified across social channels, preserving the context of what someone is looking for.
AI ranks enquiry intent so teams can prioritise serious interest instead of treating every comment as equally valuable.
Promising opportunities are routed into a follow-up workflow for developers, agencies and brokers.


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